
Wildanet Devon Launch Campaign
As Wildanet expanded across the Tamar into Devon, it was crucial to create a campaign that would effectively introduce the brand to this new region.
With a tight budget and a short timeline, I led the creative strategy and execution, repurposing our successful Cornwall TV ad with new elements that
captured the essence of Devon.
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The campaign involved incorporating FPV drone shots of iconic Devon locations to showcase the beauty and vast coverage of Wildanet’s Full Fibre broadband.
We also featured our dog mascot in key Devon locations, adding a personal, relatable touch.
The repurposed ad was broadcasted alongside additional content to ensure maximum exposure in the region, helping to introduce Wildanet to new customers and create brand awareness.
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Creative Direction & Strategy – Led the creative strategy, ensuring the campaign captured Wildanet’s personality while connecting with Devon residents.
Project Management – Managed the project from start to finish, coordinating with the production company to select Devon locations and schedule shoots under a tight timeframe.
Collaboration – Worked closely with a photographer to capture our mascot in iconic Devon settings for use in digital and social content.
Campaign Execution – Oversaw the integration of new FPV drone footage and managed all aspects of content production and final delivery.
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The Devon Launch Campaign successfully boosted brand awareness and engagement in the region.
The TV ad and accompanying content drove significant exposure for Wildanet, helping the brand establish its presence in Devon with a strong, positive response from potential customers.
The campaign’s creative approach helped position Wildanet as a local, relatable service provider, leading to a solid foundation for growth in the new market.