Wildanet ‘On’ Campaign – Bringing Full Fibre to Life
I led the creative strategy and art direction for Wildanet’s ‘On’ campaign, a dynamic and engaging multi-channel initiative designed to promote the availability of Full Fibre Broadband. From concept to execution, I managed in-house production teams and external agencies, ensuring seamless collaboration and delivery across all touch-points.
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Focused on ‘Everyday Moments’, the campaign showcased how Full Fibre Broadband keeps people connected through key messages like Play On, Work On, Game On, Stream On.
A secondary campaign, ‘Dev-On’, was launched to reinforce Wildanet’s expansion into Devon.
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Creative Strategy & Art Direction – Defined visual identity and messaging for a cohesive, engaging campaign.
Project & Production Management – Managed deadlines, budgets, and creative assets from concept to execution.
Omni-Channel Execution – Led rollout across digital, social, direct mail, out-of-home, and web.
Cross-Agency Coordination – Worked closely with:
By Experience (Creative Agency).
Light Colour Sound (Video Production)
Voiceover Artist (for YouTube and Radio Ads)
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A highly impactful, strategically aligned campaign that positioned Wildanet as a game-changer in Full Fibre Broadband, driving engagement and awareness across multiple regions.
