The campaign’s imagery featured everyday items appearing twice their normal size, reinforcing the value and power of doubling your broadband speed. This concept was seamlessly integrated across animation, direct mail, website content, and paid advertising for maximum impact.

Delivered as a fully integrated omni-channel campaign, it spanned digital, social, direct mail, out-of-home, and web, ensuring widespread visibility and engagement.

• Creative Strategy & Art Direction – Led the creative vision, ensuring a cohesive, high-impact campaign.

  • Project & Production Management – Managed the full campaign lifecycle, overseeing deadlines, budgets, and creative execution.

  • Cross-Agency Coordination – Worked with:

    • By Experience (Creative Agency) – Shaping the brand narrative and campaign assets.

    • Animation & Video Production Teams – Developing engaging visuals to bring the ‘Double’ concept to life.

  • Multi-Channel Execution – Ensured seamless roll-out across all platforms, maximizing reach and engagement.

The campaign delivered exceptional commercial impact, driving a significant increase in new customers while also encouraging existing customers to upgrade their packages, improving retention and overall brand loyalty.

The strong visual identity and messaging resonated with audiences, making ‘Double’ one of Wildanet’s most successful campaigns to date.